6 Way Build a Search Engine Optimized Website.

If you are a web developer, programmer or an entrepreneur looking for developing a website, you must make sure that your site is built optimized for search engines. By ensuring it, you can be certain that all the search engines find and index your web pages without any trouble or difficulty and put your website’s link on top of its search result.


Since in most cases, 90% visitors are driven mainly by the search engines – so you can guess how important it is for you to ensure that your site is fully SE Optimized before you inaugurate it online. Here are a few invaluable tips for developing a Search Engine Optimized Website.

1. W3C Validation: I know some webmasters don’t regard it as an important thing (mostly because they don’t understand its importance) but believe me, by making sure your website and its pages are valid by W3C Standard – many optimization parameters are automatically taken care of.So, my first and foremost suggestion for SE optimized website building is to make it W3C verified first. 

2. Page Load Speed: Make sure your website loads fast. Recently Google has announced that page load time of a site will be a parameter for it’s page rank on google. Keep your coding simple and neat. A good CSS design will help you reduce the number of images on any particular page of your website. Even if the internet speed is 10MBPS on the visitor’s end, it doesn’t mean your site would load in a blink of an eye. Even if your site is too small, it may take time depending on how you code it, how you parallelize the requests made to server and how many requests your site make to server etc. So, learn about the factors that increase or decrease the loading time of your website and apply them on your site.

3. SE Friendly Links: Search Engine Friendly Links or URLs are one of the most important factor as long as SEO is concerned. For proper SEO of your website – you must make sure that the links or URLs to any page of your website contains the keywords available in the TITLE of that page. For example, this page’s title is ‘How to Build a Search EngineOptimized Website’ so the URL should best be ‘Build-Search-Engine-Optimized-Website.xxx etc. You may use the full title separating words with hyphen in place of spaces. The .xxx is the extension of your file.

If you are going to build a website that will dynamically generate pages then you must make sure that no particular page on your website is accessible via more than one URL or link. If you cannot achieve that then you must use ‘Canonical’ in your html head section to define your preferred version of Link or URL for a particular page. (you may also use server side scripting – whichever suits you).

4. Meta Tags: You must also make sure your pages have a Title Meta Tag and a Description Meta Tag. You also must make sure that all these tags have unique content inside.

5. Web 2.0: If your site is going to have user interaction and you can’t afford a very costly hosting then you must reduce load on your MySql database usage. Generally, good hosting companies offer not more than 30 minutes of database usage. If an average query takes 0.0015 seconds then in 1 second, your site is allowed to make 665 queries per second. For any average site, this is a very high limit. However, imagine if you have more than 10000 visitors plus search enginebots crawling or accessing a huge number of pages on a particular day. If an average page of your site has more than 5 queries, the usage may go beyond your control and your hosting provider may shut down access to your site. To avoid these disasters, you need to stay alert when you are building the site. Minimize your database usage. Use file read and write and cashing for reducing load on database. 

6. Blocking Search Engines: Nowadays, most websites have dynamically generated pages. For these websites, pagination is sometimes essential. Giving access to search engines to index these pages may not be a good idea because they often have duplicate data. To avoid these sort of problems stop search engine from indexing these pages by using ‘robots’ meta tag.

This is a very important list of things to check before building a website for a successful business. If any of these are missing, your site may perform very poor; and rebuilding or modifying it after it is there on net is a very bad option. So, go ahead make sure, you follow this guideline for developing a Search Engine Friendly website and have success.